I think that environmental communication must avoid the social alarm because catastrophic messages back outdiscourage the population.Juan Luis Cano - Fundación Biodiversidad

It´s necessary to cover the communication with attractive subjects that get the attention of the citizens.Juan Luis Cano - Fundación Biodiversidad

Even though it may sound risky, the sense of humour can be a good way of making the population aware of the necessity of acting against climate change.Juan Luis Cano - Fundación Biodiversidad

In order to get significant results, apart from the personal actions, it´s necessary to get the support of the governments and multinationals.Juan Luis Cano - Fundación Biodiversidad